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The Giveaway Everyone Remembered

Written by Alyssa Shanty | May 26, 2026 2:19:52 PM

At this year’s Experiential Marketing Summit in Las Vegas, our team didn’t just attend, we created an experience people genuinely wanted to engage with.

In a sea of booths, giveaways, and branded merch, we knew one thing going in: if you want to stand out, you have to understand what people are excited about right now. And currently? Blind boxes are everywhere.

From collectible crazes like Labubu and Sonny Angel to surprise-drop culture taking over social media, people love the thrill of discovery. So instead of handing out a forgettable piece of SWAG, we created something attendees actually wanted to open.

Introducing: the BRANDITO Bunch.

The BRANDITO Bunch Experience

We designed four collectible bears, each with its own personality, aesthetic, and vibe. Every bear came packaged in a blind bag, creating that same anticipation people know and love.

Inside each package attendees found:

  • A BRANDITO Bunch keychain
  • A matching sticker
  • A personality card to learn more about their bear

But we didn’t stop there.

A few lucky attendees found a glitter sticker hidden inside their blind bag, which meant they won an exclusive travel essential:

  • A packing cube
  • Or a power tag

Both items were intentionally chosen because they’re products people actually use, especially at conferences and while traveling. That’s the difference between SWAG that gets tossed and SWAG that becomes part of someone’s routine.

We Built More Than a Giveaway

What made the BRANDITO Bunch successful wasn’t just the product itself. It was the full experience surrounding it.

Our team wore custom t-shirts featuring the bears all across the event floor, and we even created a hoodie inspired by one of the characters. The branding became instantly recognizable throughout the event and sparked conversations long before people even made it to our booth.

People weren’t just grabbing merch.
They were collecting.
Trading.
Comparing which bear they got.
Coming back for another look.

That’s experiential marketing done right.

Why It Worked

The best brand experiences happen when brands not only think about what they want to hand out but they start thinking about what their audience actually cares about.

We knew our audience. We understood the trends they were engaging with. And we translated that into a branded experience that felt current, intentional, and memorable.

Instead of forcing our brand into the conversation, we created something people naturally wanted to talk about.

What This Means for Your Brand

Anyone can show up to an event with a tablecloth and a bowl of giveaways.

The brands people remember are the ones that create moments.

At BRANDITO, we help brands build experiences that feel relevant, strategic, and impossible to ignore - whether that’s through custom merch, apparel, packaging, fulfillment, or interactive event moments that actually connect with people.

Because showing up is one thing.

Showing up and standing out? That’s where the magic happens. Let's talk about how we can help your brand be the talk of your next event.