The ROI of Holiday Gifting: Why It Pays to Invest in Promo

Companies that invest in corporate gifting see up to a 5x ROI in employee engagement. To some (or even you reading this) gifting your team can feel like an extra expense but truly it's not. Let's shift that mindset of yours because it's really a business growth tool.

Don't believe us yet? Keep reading!

Boosting Employee Engagement

Your team is your brand's biggest ambassador. When you invest in gifting, you're investing in them! Holiday swag kits, cozy (and stylish) apparel, or anything to make traveling for the holidays easier... really anything that you put thought into will show appreciation and keep morale high. Engaged employees are more productive, stick around longer, and ultimately save your business money. That sounds like some pretty solid ROI!

Extending Your Brand's Reach

"Wow another cheap mug with my companies logo and a new pen! How original!" said no one ever. Generic gifts get forgotten (although we really do love a good pen). Let's be real; drinkware pieces are essential and they can make a great gift... but so can these items:

Soft Cover Journal with a Ballpoint Spinner Pen
Ever Soft Throw Blanket with a Luxury Candle

Custom Coffee Bags with Locally Roasted Coffee & a High-quality Mug (Throw in an ornament for some bonus points)

Many of these items might feel familiar as gifts, but the difference is how you present them. Pairing them with a complementary item (or two) and fully customizing the set shows real thought and intention. It’s the extra mile that turns a simple gift into a memorable experience and leaves a lasting impression. And likely, these items will be used again and again!

Building Lasting Connections

At the end of the day, gifting isn't about handing out "stuff". It's about creating a genuine connection with your team. A thoughtful holiday gift shows that you value the relationship, and that goes a long way in building loyalty and trust.

People remember how you make them feel and a well-curated gift has the power to spark excitement and gratitude. Those feelings translate into stronger relationships and create a brand that people are proud to support (wouldn't you want to support a brand who gifts you any of these items?!)

Time to Wrap it Up! (literally) 

You might be thinking how difficult it might be to satisfy your team this upcoming season but luckily you're in the right place! At BRANDITO, we specialize in creating unique gifting experiences tailored for you and your team. From curated holiday kits to thoughtful branded essentials, your gifts are sure to leave a lasting impression.

From boosting employee engagement to extending your brand's reach, the impact will go far beyond the "ber" months (September, October, November, December if you were wondering). So this year, don't think of holiday gifting as a pointless expense. Think of it as a powerful tool to drive growth, retention, and recognition. 

Let's create something memorable together.

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